
Signage For Offices In Birmingham, AL
- What kinds of businesses benefit from lobby signs?
- Why is it important to have good business signs in your lobby?
- What types of custom signs can be used?
- When should I get new signs for my business?
What kinds of businesses benefit from lobby signs?
Just about any business can benefit from having a lobby sign but especially businesses with an office environment. This includes doctors, lawyers, and other professional type businesses that have a separate reception area for clients and customers. Business in a more retail environment can still use lobby signs but not to the same effect. Having a reception area helps a business manage the flow of people and gives them a place to focus on how they welcome clients and customers. By optimizing this first experience with a business, they get a head start on a good relationship with the individuals.Why is it important to have good business signs in your lobby?
Because the lobby area is often the first in-person experience that a customer or client has with your business, it is important to make a good impression. Good signage helps individuals identify that they are at the right location and helps them get a feel for the business itself. Your lobby area should be a representation of your company culture. The décor, arrangement, lighting, and seating all come together to form a singular expression. Small details can mean the difference between an old, professional feel and a new professional feel. For instance, a typical law firm has a lobby sign that is very traditional – clean fonts, similar wording, similar icons, similar colors. An older professional design might be to use traditional materials, like wood, with a serif font (ie. Times New Roman) with basic wording (Firm name + type of law). A newer professional design would use different materials, like brushed metal or acrylic, to create a clean, bright, modern feel with a more individualized font or a sans serif font. Both types of styles work very well for a law firm, but each one says something different about the firm. This is why it’s important to design a sign that matches your actual company culture and brand.What types of custom signage can be used?
The most typical sign that you’ll see in any lobby is a logo sign. This is usually a 3D representation of the business’ logo. Other signage may also be used, like wall and window graphics. A corporate identity sign is the three-dimensional logo sign that most businesses have in their lobby. Taking a two-dimensional logo and turning it into a three-dimensional sign can be a challenge but it also allows a business to express itself more fully.

When should I get new signs for my business?
You should consider updating or getting new signage for your office after a branding update or when moving to a new location. These are the two most frequent reasons that business owners choose to update their signage.
Additional Information: