Mark and Amy over at Gulf Coast Grill in Suwanee are getting ready to celebrate their first year in business. Last year, we had the pleasure of doing all of the signage for their new restaurant including channel letters on their building and a wall mural inside the restaurant that gives the feeling you’re dining at the beach. It was a fun project that we get to enjoy whenever we dine there. We have had the opportunity to entertain many a client at their establishment.
In July, Mark called us and told us he just bought a new pick-up truck and wanted to get graphics put on it so that he can advertise the restaurant while driving around town. We walked through several options with him as there is a broad range of prices for doing vehicle graphics. For those unfamiliar with the different options, here is a description of each:
- First, the simplest is the application of simple graphics and text such as logos, company name, phone number and possibly a tagline. This is the lowest cost option and is often seen on service vehicles from companies such as plumbers, heating & air companies, etc.
- At the opposite end of the spectrum, is a full vehicle wrap, which consists of (usually flashy) graphics that draw your attention to the vehicle while still providing the appropriate contact information. In a full wrap, the graphics cover the entire surface of the vehicle, following every curve and bend. The cost for these types of wraps vary by the size as well as the complexity of the vehicle body. Just because it is a small car, it doesn’t necessarily mean the price tag is lower. If there are complex curves to the car, it makes doing the job more difficult.
- Between these two options above, is what we call a partial wrap. With this type of wrap, only a portion of the vehicle is covered with vinyl graphics, leaving the remainder of the vehicle uncovered (or sometimes with cut vinyl lettering giving important contact information). So, for example, on a pickup truck, a partial wrap might have the truck bed completely covered with graphics and having cut vinyl lettering on the cab with some additional information.
We spent some time consulting with Mark on the look he wanted, and more importantly, his budget. When we learned how much he wanted to spend, we designed a partial wrap of the truck that would make it stand out on the road and while in the parking lot at their restaurant.
Once again, we used Reklaw Design for the layout, and then did the printing and installation in-house. The design that was developed communicates the same laid-back atmosphere as the restaurant does.
When looking at vehicle graphics, it is important to know what you are trying to accomplish and the budget you have. Once those two things are determined, the rest is fairly easy, especially with a recognizable brand like Gulf Coast Grill.
Mark picked up his truck a couple of weeks ago and was all smiles. He anticipates more growth down the road, and possibly even a food truck one day, which we would love to put graphics on as well.
If you'd like for us to contact you about graphics for your truck or van, please complete the form below and click the send button. Or, you can call (678) 714-8700 and let us help you with your truck graphics project.