Location is a key element to consider when you use signs to physically mark your business, to try to get customers to stop and shop, or to create awareness for your product. Attracting customers is extremely important because they help boost sales and revenue growth. Putting your signage in the right place will help draw these people in and make them aware of your products. Here we explore some of the best places to put a sign to attract customers to your business.
There are a few top places to put a sign to drive the most traffic. One good place is right on your very own building. Creating a memorable business sign on your building will certainly get people to notice your business. This identifies where you are located and if your sign is catchy enough, people will tend to remember it. There is nothing worse than getting lost trying to find a business because there is no signage to identify the building.
Car advertisements create massive exposure and are especially important in areas where jurisdictions have strict sign regulations that don’t allow for much signage. Vehicle graphics are especially effective in places where there is a lot of traffic due to heavy traffic. The best part about them is that they never stop working for you; it is a non-stop advertisement that reaches a huge amount of people on a daily basis. By using a full vehicle wrap or even magnetic signs on both sides of the car, it ensures that someone on either side of you can clearly see what you are promoting. Just make sure to be a courteous driver!
Window Signs and Graphics
Window signs are another great option because they can intrigue customers by grabbing their attention and creating curiosity. They are a great way to appeal to foot traffic (the presence of customers in and around your business). You can display what your business does or announce any special deals that you may have going on. In our picture here, this business tried to entice customers by showing how yummy (and unusual) their chimney cakes are.
By the Road
The last key location to place your sign is somewhere near heavy traffic that is close to your business. If you present a compelling sign that showcases your product, it can potentially cause drivers to stop and eventually become customers for you. It never hurts to put your sign out there and attract as much attention as possible. If your jurisdiction has certain regulations about outside signs, just make sure to be aware of them and stay within the guidelines so that your sign doesn’t get taken down.
Remember, a lot of the time less is more and make sure to keep your message short and simple about what your company offers. This way, people can read your signs quickly and with ease. It is all about location and how your sign can drive traffic. Contact us for a free site survey so we can help you figure out where the best place is to put your new sign.