Part of maintaining a positive, public image is maintaining a clean, bright, shiny appearance of your business signs. A dull and faded sign sends a negative message about a business, and will most likely give people a poor impression of a company before they even step foot in the store. Even signs made of the finest material won’t last forever as they eventually will become dented, discolored, etc. after both time and weather have taken their toll. Don’t be that business with a sign out front that clearly looks like it is on its last leg of life.
When considering what materials to use for your business signage, longevity is sometimes more important than one with a flashy or an outstanding appearance. It is better to think about what will last the longest and serve your business best in the long run.
For example, if you choose flimsy, unreliable material which causes your sign needs to be taken down for repair and restoration, it could lead to precious time that your business is operating without an identifying sign. During this time, there is nothing to inform potential customers of who you are or where to find you.
If your signage does need to be replaced, not only would you have to pay for a whole new sign, but additional installation charges will need also need to be taken into consideration. All of this could have been potentially avoided if there had been a little more collaboration with your sign company in choosing more durable, long-lasting materials.
However, the positive aspects of getting new signage is that it gives you a chance to renew your business’ appearance with an up-to-date look. This keeps your business image fresh, while also preventing safety hazards that an unstable sign could cause.
There is no definite way of telling how long a sign will last, especially outdoor signs, as it depends on the location, maintenance, and materials used. Aluminum , or a composite material such as High Density Urethane (HDU), are some of the most durable material to use, especially for outdoor signs that need to last for several years.
On the other hand, temporary signs such as banners are not made to last forever and instead should be used for a grand opening or seasonal offerings and not your on-premise signs. Keep in mind that having old signs that are falling apart reflects badly on a business by giving the impression that image is not important.
If you don’t want to replace your signage, there are alternative methods to help refurbish your signs, such as painting, to improve lifespan. Avoiding inferior materials to begin with will also save you a great deal of trouble and money in the long run.
A good sign company will care about your image and treat your brand as if it is their own. If you have signs that need a bit of a facelift, give us a call and we can walk you through your options in making that happen.