Moving a business is not very different from moving your family to a new home. There are many tasks that need to take place at just the right time. When moving your business, in addition to all the other logistics that need to be handled is what you are going to do about your signage.
Will you get new signs, or will you move your existing signs to the new location? In early August, Glen Otwell with GranQuartz contacted us about moving their signs from their existing location in Tucker to a newer one in Norcross. For over 40 year, GranQuartz has provided the highest quality tools used for polishing and cutting stone, marble and tile. Their product line includes CNC tooling, diamond tools, abrasives and adhesives.
Project with Multiple Parts
The first phase included taking down existing non-illuminated channel letters and refinishing them by sanding and repainting them so they would look “as good as new”.
We also needed to remove several directional signs at the old location and re-purpose them to fit with the new location. To do this, we created new sign faces, using digital prints on “poly-metal” (Dibond) and adhered them to the existing frames.
Finally, they wanted a new sign to go above the showroom entrance, as well as a few other directional signs around the facility to guide people to the right places. For the sign above the showroom entrance, we used High Density Urethane (HDU) covered with orange acrylic to match their logo. In order to accommodate the tag line, the HDU had a black acrylic face with orange cut vinyl lettering.
The goal was to complete all of these projects prior to their move-in, which we were able to accomplish as requested.
However, four days before the move-in date, we received an email from Tom Jones, their Director of Marketing, saying that they had not yet procured lobby signs for the building. Typically, it takes two to three weeks for design, production and installation to take place, so we had to work quickly.
There were two lobby signs that were needed, one for GranQuartz and one for Pearl, a unit of GranQuartz focused on selling to businesses. The team put their heads together and came up with a clean, simple design that was easy to pull together quickly.
Both signs consisted of ½” black PVC with an acrylic face, routed in the shape of their logos. The GranQuartz lobby sign used the same orange acrylic that was used on the showroom sign, while the Pearl sign used red acrylic. Both signs were installed on adjacent walls.
In the end, GranQuartz used their existing signs as well as obtaining new signs. What will you do with your signs when you relocate your business? Contact us for a free consultation to see how to best handle your signage when you move by clicking the button below.